Leadership Team

James Hall

Founder & Executive Chair
james.hall@ei.tech

An entrepreneur, James forged his career in insurance, healthcare, and technology...

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James Hall
Founder & Executive Chair

An entrepreneur, James forged his career in insurance, healthcare, and technology.

In his career spanning over three decades, James has built numerous insurance and technology companies including:  Salty Dot, Inc., acquired by CDK Global in 2021, Insurance Point, acquired by Arthur J. Gallagher & Co. in July 2015, Ebenefits.com, acquired by UPMC 2007.

James is dedicated to lifelong learning. He served as the Executive Director of the University of Oxford’s Saïd Business School’s Entrepreneurship Centre and continues to serve as an Associate Fellow of the school. He studied for a Master of Business Administration and a Doctor of Philosophy at the University of Oxford, and a Bachelor of Business Administration at Westminster College.

James currently serves as a Board of Director for the Connecticut Children’s Hospital, and previously served as CEO of Children’s Miracle Network Hospitals, where over $750 million was raised for children’s healthcare under his leadership. He has held various roles as a member of YPO and CEO.

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Keith Moore

Co-Founder & President
keith.moore@ei.tech

Keith Moore has over 25 years of product, marketing and digital distribution experience in the Insurance...

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Keith Moore
Co-Founder & President

Keith Moore has over 25 years of product, marketing and digital distribution experience in the Insurance and Financial Services industries. Keith is regarded as an insurtech pioneer in the US based on his positive industry impact as CEO and Executive Chairman of CoverHound, an online leader in both personal and commercial Property & Casualty Insurance, that has sold over 400,000 insurance policies. CoverHound was acquired by a leading US brokerage, Brown & Brown, Inc. (NYSE:BRO) in late 2020. 

Other notable leadership roles prior to Keith’s 10 years leading CoverHound, were as SVP and General Manager at LendingTree (NASDAQ:TREE) and IAC (NASDAQ:IAC), where he led Tree’s Lending Exchange and led the company’s successful diversification and launch into insurance, credit cards, reverse mortgages, and other digital loan products as the leader of LendingTree’s profitable Short Form division (formerly GetSmart.com) and its related Emerging Business units after its spin-off from IAC. LendingTree during Keith’s tenure was frequently ranked as the number one digital advertiser in the U.S., a feat it had not achieved before or since his time there. 

In 2016, Moore founded CyberPolicy to bring the first online cybersecurity and cyber insurance bundled options to the U.S., which was also the first in the world to provide instant quotes and digital purchases of cyber liability insurance. In the late 1990’s Moore developed and scaled the US’s first ‘address-only’ instant quotes to purchases for a California monoline homeowners insurance carrier, which he profitably scaled across multiple states and later embedded into numerous mortgage leaders’ refinance and purchase work-flows.

Additionally, Moore has been consistently recognized as a “Top 50 InsurTech Influencer” by InsurTech News since its inception, and has ranked as high as second place in 2021, a year after the sale of CyberPolicy & CoverHound. Keith had held prior US Patents related to ‘systems and methods for strategically ranking and allocating results of web-based inquiries’.

In 2017, Keith was recognized by Ernst and Young as a finalist for their Entrepreneur of The Year® Award in Silicon Valley and Northern California, based on his successful launch and rapid scaling of CyberPolicy for bundled cyber liability solutions for SMBs. 

Mr. Moore is currently a Senior InsurTech Advisor for Insurance Advisory Partners, serves on the board of Appalachian State University’s Brantley Risk and Insurance Center, and is leading an initiative at UNC Chapel Hill to launch the school's first Insurance Innovation & Technology Center. Keith has served on the TransUnion Insurance Advisory Board since 2016 and actively advises multiple InsurTech companies at various stages of growth.

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Chris Slater

Co-founder & Chief Operating Officer
chris.slater@ei.tech

A formidable entrepreneur who spent much of his 20+ year career helping to scale...

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Chris Slater
Co-founder & Chief Operating Officer

A formidable entrepreneur who spent much of his 20+ year career helping to scale businesses with both profit and purpose, Chris is a values-led leader who enjoys taking on challenges.

Prior to joining Embedded Insurance, Inc., Chris spent 15 years as Co-Founder and COO of Simply Business, a UK-based insurtech. As leader of the world's first online quote and buy platform for small business insurance, Chris was the architect of many of the companies firsts; panel insurer creation, MGA build out, delegated claims administration, price optimization, online:offline quote and buy, and more—including a spot at the top of the Sunday Times’ 100 Best Companies to Work For in 2015 and 2016, as well as becoming one of the UK's first financial services B-Corp. After the company’s 2017 exit to the Travelers Group (NASDAQ:TRV), Chris remained as an advisor to the business. 

For the past five years Chris has worked across a number of organizations, including: CEO of Sanctus, a UK workplace coaching business; Non-Executive Director for Zuto, a UK car finance business; building 53º Capital, a fund investing in European start up and scale up businesses; and Trustee for Young Enterprise, the UK's largest youth education charity. 

Chris obtained a degree in Business Economics from University of Liverpool and an MBA from City University, London.

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Andy Sutton

Co-founder & Chief Financial Officer
andy.sutton@ei.tech

Andy most recently served as CFO of the insurtech company Salty Dot, Inc., from inception to sale...

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Andy Sutton
Co-founder & Chief Financial Officer

Andy most recently served as CFO of the insurtech company Salty Dot, Inc., from inception to sale to CDK Global in 2021.

Andy additionally brings a diversity of perspective to Embedded Insurance, Inc., with 20 years of experience in corporate finance, banking and real estate development.  

‍Andy previously served as CFO and a Managing Partner of East West Partners, a national real estate development company, and in real estate finance at The Howard Hughes Corporation, in corporate finance in Vail Resorts, and banking with CIBC World Markets.

Andy earned a Bachelor of Business Administration from Southern Methodist University.

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Adrian Hummel

Co-Founder & Chief Administrative Officer, Secretary, Embedded Insurance, Inc.
adrian.hummel@ei.tech

Adrian has 18 years of experience in insurance startups...

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Adrian Hummel
Co-Founder & Chief Administrative Officer, Secretary, Embedded Insurance, Inc.

Adrian has 18 years of experience in insurance startups, having served most recently as Secretary and VP of Accounting at Salty Dot, Inc. (acquired by CDK Global in 2021, a $6 billion dollar Dealer Management System (DMS) software company at that time). 

Prior to that, Adrian was Senior VP of Accounting & Underwriting at Insurance Point, where she underwrote a $100M block of hospital insurance, which ran at 76% loss ratio.  Adrian has also previously worked as CFO for National Benefits Partner, and AVIAA LLC. 

At Embedded Insurance, Inc., in addition to developing strategy, maintaining and developing human resource policies and records, Adrian is responsible for all company insurance licenses, business filings, company bonds, and insurance policies. Having begun her career as an accountant, Adrian also oversees accounting and financial reporting functions,  methods and policies, and is responsible for cap table, budgeting, and cash flow management. 

Adrian holds a Bachelor of Science degree in Accounting and Finance from the University of Utah, and is currently studying for her MBA.

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Ed Kuklenski

CO-Founder & Chief of Staff
ed.kuklenski@ei.tech

Ed has enjoyed a long career founding and building successful insurance businesses...

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Ed Kuklenski
CO-Founder & Chief of Staff

Ed has enjoyed a long career founding and building successful insurance businesses, including  Salty Dot, Inc., (acquired by CDK Global in 2021, a $6 billion dollar Dealer Management System (DMS) software company at that time).

Before that, Ed co-founded Insurance Point (acquired by  Arthur J. Gallagher & Co. in 2015)  which provides insurance benefits to healthcare employees at hundreds of hospitals across the United States. 

Ed was also the Co-Founder of Foodbuy (acquired by Compass Group in 2010) which provides data analytics and group buying services to commercial and institutional food companies. 

Ed currently serves as a Board Member for Quigley Eye Specialists, New Harbor Capital, and the Dean's Advisory Board at the University of Kansas School of Business   He is an active angel investor and a founding member of Mid-America Angels, an angel investor network focused on advising entrepreneurs and providing seed capital to early stage companies.

Ed received his Bachelor of Business Administration from the University of Kansas.

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Manny Johl

Head of Strategic Partnerships
manny.johl@ei.tech

Manny has over 20 years of experience in insurance. He served as Chief Revenue Officer of the insurtech...

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Manny Johl
Head of Strategic Partnerships

Manny has over 20 years of experience in insurance. He served as Chief Revenue Officer of the insurtech company CoverHound, an online leader in both personal and commercial Property & Casualty insurance, that has sold over 400,000 insurance policies.  CoverHound was acquired by a leading US brokerage, Brown & Brown, Inc. (NYSE:BRO) in late 2020.

In 2016, he was part of the initial team that launched CyberPolicy to bring the first online cybersecurity and cyber insurance bundled options to the U.S.. Globally, CyberPolicy was also the first company to provide instant quotes and digital purchases of cyber liability insurance.

Manny brings a wealth of experience to Embedded Insurance, Inc., having developed strategic and successful partnerships with Fortune 500 brands and over 70 Insurance Carriers. 

Manny has particular expertise in Underwriting & Business Development of Property Casualty product suites including Business, Personal & Executive Liability Insurance.

He previously served as VP of Partnerships at Cover Genius,  Travelers, ICW Group, and Samsung Fire & Marine Insurance, and continues to serve as an advisor to the high-growth fintech, Wealthramp.

Manny earned a Bachelor of Business Administration from California State University Stanislaus.

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Stewart Duncan

Senior Vice President, Data & Technology
stewart.duncan@ei.tech

Stewart is a seasoned data leader with particular experience in insurtech startups...

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Stewart Duncan
Senior Vice President, Data & Technology

Stewart is a seasoned data leader with particular experience in insurtech startups, having served as Chief Data Officer at  Superscript, an insurtech providing commercial insurance products for small businesses, Wrisk, an insurtech providing personal lines insurance integrated into digital journeys, and Simply Business, the UK’s largest online SME broker. 

Stewart has particular experience in helping fledgling companies scale their revenues, operations, and profits with cutting-edge data architecture. Stewart’s teams have won multiple awards for the application of emerging technologies to new business problems. 

At Superscript, Stewart joined the executive team and helped to scale the company threefold whilst growing the customer base 4.5x over a two  year period. 

At Wrisk, Stewart helped build a complete insurance platform with innovations such as a perpetual insurance policy, unified disclosure, and harmonized billing across multiple product lines. Stewart was directly responsible for data (pricing, analytics, engineering) and scaling (operating strategy, next generation customer operations and profitability). Following the introduction of an innovative embedded insurance product for BMW/MINI, customer numbers grew 5 x in 2019.

As Chief Analytics Officer at Simply Business, Stewart helped to grow the company valuation £70m to £400m over four years. He  delivered a data-driven culture across the entire enterprise, supporting 25% growth in revenue year-on-year (sustained over three years), a 30% improvement in online conversion, a £1m revenue uplift through advanced pricing techniques, and doubling year-on-year EBITDA. 

Stewart obtained his BCom in Economics & Computer Science and his MA in International Studies from the University of Stellenbosch.

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