Why Embedded Insurance®

Insurance should move as fast as life does — simple, smart, and built around you. That’s why Embedded Insurance® combines over 100 years of industry expertise with modern technology and visionary partners — a multibillion-dollar software company and leading venture capital fund partners. We’ve replaced the outdated switch-and-save model with a seamless, data-driven experience that makes finding and keeping the right coverage effortless. We’re not just keeping up with change, we are driving it.

Our Mission

To build a world where the right insurance finds you—simply, honestly, and automatically. We believe protection should be effortless, built into the moments that matter most, and grounded in transparency and trust. By embedding insurance into everyday experiences, we remove friction and make coverage feel natural, not forced.

Our mission in action - building trust in insurance
Our values in practice - authentic business partnerships

Our Values

Adventurous

We explore new ways to make insurance better. Bold ideas, smarter technology, and the courage to challenge what’s always been done.

Ambitious

We don’t wait for change. We build it. We move fast, think big, and make things happen.

Authentic

We lead with honesty and humanity. What you see is what you get. Real people solving real problems.

Accountable

We do what’s right, even when it’s hard. We own our outcomes and earn trust every day.